It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […]
YouTube is holding its first-ever “Small Biz Day” on June 24, an all-day event dedicated to helping small businesses use video to reach their audience. The event is being held as part of Google’s International Small Business Week as an initiative to assist business owners with growing their YouTube presence. According to survey data, 72% […]
As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and […]
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber […]
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. New data from App Annie reveals that the first few months of 2021 broke records for app spend in general, and nowhere was that more prevalent than within the YouTube app. YouTube […]
Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and […]
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using […]
In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike […]
YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips. YouTube Shorts refers to the 60-second vertical video format introduced last September which has drawn early comparisons to TikTok. Shorts are displayed in a home page carousel where users can tap through similar […]
We write a lot about the best websites for writers, online writing courses, books on writing and lots more for writers of all kinds, but there’s a whole ‘nother realm of resources out there. I’m talking about YouTube channels. You may currently know YouTube only as that place you go to watch far too many […]
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked. The ability to establish a link between Google Analytics and […]
In her Letter from Susan: Our 2021 Priorities, published on the Official YouTube Blog yesterday, CEO Susan Wojcicki shared a great deal of information and insight for YouTube creators and viewers alike. Wojcicki tackled a number of important topics, including: Growing the creator economy. Living up to corporate responsibilities. Helping people learn new skills. Building […]
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form […]
About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a […]
YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is. But people watch billions of hours of YouTube every day. […]
How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity […]