Tag Archives: Video

What is Video Curation & How To Curate Video Content

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of […]

Google video structured data with Clip markup and Seek markup

At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement. […]

Facebook Adds 3 New Ways to Make Money With Video Content

Updates to Eligibility Requirements In-Stream Ad Eligibility Earn Money From More Types of Videos Live Stream Ad Eligibility Earn Money Directly From Viewers Facebook is launching three updates aimed at helping creators of video content make more money. The latest changes to Facebook’s video monetization options include: Earning revenue from short-form video. Expanding eligibility to […]

The 10 Best Video Conferencing Tools for Small Businesses

Over the past year, marketers got a crash course in remote work. As 2021 approached, many of us had already invested in at-home desks, workout equipment, and other tools meant to make work-from-home a little easier. At the top of that list? Video conferencing software. Video conferencing tools saw a 500% increase in demand in […]

How to Record a Video on Your Mac

When it’s time to record a video, you might whip out your smartphone or grab a dedicated camera, but you can also record video on your Mac directly. Since Apple introduced the original MacBook in 2006, all Macs come with their own webcam; that is, unless you’ve purchased the Mac Mini, which will require an […]

Video Email Marketing: Your Go-To Guide to Create and Send

By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing […]

Snapchat Reports Increase in Mobile Video Viewing

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how the mobile behavior of Gen Z and millennials is evolving. In addition to examining video viewing habits, the study also looks at […]

Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing Trend, […]

B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and TrendsMobile […]

The Best Irish-Themed Video Slots to Enjoy in 2021

A few video slot themes are so popular that most software developers keep using them over the years. Irish slots are a timeless design and every firm from Microgaming to Playtech has at least one in their portfolio to present a top online casino experience. While most Irish-themed slots employ the stereotypical nuances, a few […]

The 3 Common Self-Destructive Habits Among Video Slots Players

One of the biggest mistakes that slot players make is playing slots. And while there’s some truth behind that statement, you’re never going to win a jackpot by sitting on the sidelines. Having said that, video slots have their fair share of pitfalls and are notoriously infamous for putting punters on the path of self-destruction. […]