Curating content for your audience can add a lot of value to your Twitter marketing efforts. Besides allowing you to demonstrate versatility, curated content shows you have inside industry awareness that your audience is in search of. And as an added bonus, content curation means you don’t always have to feel pressured to produce unique […]
It’s common knowledge that if brands want to get their marketing messages in front of the right audience at the right time, then they would do well to focus on social media platforms for authentic engagement. Twitter, in particular, offers brands numerous opportunities to grow a loyal and enthusiastic following. The problem is, while many […]
… or, “Why SPI is Joining Twitter.” Here’s how we’re using Twitter to grow the SPI brand, and how you could do the same for your business. The post The Business Owner’s Guide to Twitter appeared first on Smart Passive Income.
With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and […]
When it comes to social media marketing, many people take a set and forget their approach. They set up their Twitter account, begin posting, but never really take stock in whether or not their efforts are getting them the results they want. From time to time it is important to perform a wellness check of […]
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman […]
Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t […]