Tag Archives: Tracking

Google announces its own version of App Tracking Transparency

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported Thursday. The announcement comes less than six weeks after Apple rolled […]

Tracking Google Knowledge Graph Algorithm Updates & Volatility

Major Knowledge Graph Updates Over the Last 8 Months Reach, Scope & Scale of These Updates What We Found by Tracking the Knowledge Graph Daily What Is Happening? The Knowledge Graph Is a Living Thing The Future Conclusion Like the core algorithm, Google’s Knowledge Graph periodically updates. But little has been known about how, when, […]

Rank Tracking Isn’t What It Used to Be – So What’s Next?

What is the O in SEO for? Optimization, of course! But what does an SEO professional optimize? For much of the history of SEO, it’s been for ranking positions for important keywords. It isn’t hard to understand why. When Google created it’s first search results page with its characteristic “10 blue links,” it automatically created […]