Tag Archives: Track

BigQuery Hack to Track Total Rankings in Data Studio

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a birds-eye view of how their keyword set is performing. However, SEO professionals hadn’t really figured one simple way to […]

Keeping Track of Consumer Engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber […]

Top 13 SEO Metrics to Track Content Performance & Engagement

We’re now marketing in an era where SEO and content marketing go hand in hand. If you want to drive success from the search engines, you need create great content. Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to […]