Tag Archives: targeting

Instagram is disabling interest and activity-based targeting of underage users

Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in certain territories) based on their age, gender and location, Instagram announced Tuesday. As such, previously available targeting options, such as those based on interests or activity on other sites or […]

Facebook Targeting Individuals Who Spread False Information

Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the part of Facebook in its effort to reduce the amount of toxic content shared on the platform. Facebook Targeting Individuals to Stop Spread of False Information Past actions have focused on Facebook Pages […]

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on: Their search behavior. Content they’re viewing. Behaviors they’ve exhibited. […]

Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman […]

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

Google to prohibit demographic, zip code targeting for housing, employment, credit ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok