Tag Archives: Studies

Why We Need to Stop Quoting the Zero-Click Searches Studies

On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.” Fishkin summed up the findings as proof that: “Google’s ongoing attempts to answer more searches without a click to any results or a click […]