Tag Archives: Strategy

7 Ways to Easily Set Up an SEO Content Strategy

I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory. Creating search optimized content […]

Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it […]

Enterprise Sites Can Win Big With an Ecommerce SEO Strategy

How Online Shopping Behavior Has Shifted Don’t Forget SEO When Making the Move From Selling Offline to Online 3 Key Areas of Enterprise SEO for Winning in Ecommerce Site Optimizations to Improve Ecommerce Rankings Technical SEO & Site Enhancements Conclusion The world of SEO is always changing as Google adjusts its algorithm based on click […]

Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be […]

SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd

It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way. The post SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd appeared first on Search Engine Journal.

Emmanuella Elenbalu: Now That you Have a Good Product, What’s your Marketing Strategy?

You’ve put so much into creating your product and now it has turned out perfect, but how do you get your target market to remember your product when there are millions of the same kind of product? You say your product is ‘unique’, but how do you know if there is a ready market for that […]

How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]

Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they’re already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure out how to connect with, well, hundreds of millions of potential customers. […]

Everything You Need for a Successful Content Collaboration Strategy

If you’re planning a content marketing or content curation strategy, you’ll likely need some kind of content collaboration strategy in place as well. Content collaboration is all about writing, editing, organizing, distributing, and managing various pieces of content within your organization. Multiple people within your team (and possibly on other teams) will be working together […]

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This […]

Which Strategy Provides Highest ROI

The digital world is at a crossroads. When it comes to spreading your brand like wildfire, nobody can quite agree on the best way forward. Some maintain that the best way to attract customers over time is through organic marketing. Others insist that the real results come when you make an investment, such as in […]

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to […]

Eight ways to align your customer acquisition strategy in 2021

30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their clients. Uncertain times are like the weather, they […]

50 Marketing Stats and Trends To Inform Your 2021 Digital Strategy

@darraghDarragh Grove-White Marketing algorithms and digital strategies professional. In 2020, COVID-19 forced consumers and businesses to adapt to a sped up digital transformation. The businesses able to quickly adapt to changing trends in consumer behaviour will gain the lead in 2021.  As you’ll see, the following 50+ digital marketing statistics and trends will inform and […]

A Simple Content Strategy Plan for Solopreneurs and Startup Founders

Developing the right content strategy for your personal or professional brand doesn’t have to be daunting. Sure, it can be challenging, but it can also be simplified.  Solopreneurs and startup founders hesitate to dig into content creation for a few reasons: 1.         There aren’t enough hours in the day. 2.         They aren’t sure where to start or […]

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, […]

How the Right Content Curation Strategy Can Help Your Startup Grow

Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too? Read on to learn more. The Benefits of Content […]