Tag Archives: Stage

How to Create Content for Each Stage of Your Sales Funnel

We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that. Content marketing has a big part to play at every step of the sales funnel. Indeed, a SEMrush study found that: 95% of marketers create top-of-the-funnel (TOFU) content 86% create middle-of-the-funnel (MOFU) […]