Tag Archives: Social

How to Use LinkedIn’s Social Selling Index Like a Pro

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […]

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed […]

How B2B Marketing Influencers Are Finding Success On New Social Channels

In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard. I tapped top B2B influencers […]

20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence. Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day. And that’s where social media content ideas come in handy You’ve probably […]

6 Tips for Curating Content to Build Social Media Exposure

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. However, while some businesses have […]

How to Use Beacon Data With Paid Search and Social Campaigns

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […]

Social Media Messaging for Success on Every Platform

To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is a huge platform to market our brand.” But wait. ✋ Stop right there. A sentence like that could be the reason you’re not succeeding on your social […]

The Best Social Media Scheduling Tools

Besides creating amazing content for your business’s social media profiles, another super important aspect to consider is posting the content at the right time, on a consistent basis. Of course, doing that manually is possible, however, when it comes to posting 10-15 pieces of content at the right time across 5 different social media profiles, […]

How to Get More Social Media Followers (Without Creating Your Own Content)

Numbers are everything! Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers. Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect […]

B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and TrendsMobile […]

The Ultimate Guide to Content Distribution on Social Media

Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there.  Without the right information, your audience won’t know that you exist. And if they don’t know about your brand’s existence, then you are screwed! Lots of brands pump in millions of dollars into their content […]

Nine Social Media Sites To Watch For Marketing In 2021

By John Lincoln, MBA, Co-Founder and CEO of Ignite Visibility and one of the top digital marketing consultants in the industry. getty According to a recent Talkwalker study, social media trends are veering in a new direction. We’re still in a challenging time, and 78% of consumers want brands to help them with their day-to-day lives. Marketing […]

25 Predictions for Social Media Marketing in 2021

Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren’t so lucky, and were forced to close forever as a result. We’ve learned to work from home, navigating our daily tasks […]

Top Social Media Updates You Need to Know: December 2020

‘Tis the season for holiday campaigns and 2021 preparation. We’ve seen a lot of new changes and adaptations this year for brands and retailers in the digital space from curbside pickup and BOPIS (Buy Online Pick Up In-Store) to improved delivery services. Luckily, social media platforms are still releasing new updates to help businesses continue to navigate this […]

Learn how to Improve PPC and Paid Social Results in 2021 at SEJ eSummit

TL;DR: Register now for Search Engine Journal eSummit, happening on January 12-13, 2021. Our PPC and Paid Social sessions at SEJ eSummit, taking place January 12-13, are designed specifically to help you drive more leads and revenue from your campaigns. We have many of the industry’s leading PPC professionals ready to share actionable insights and […]