Tag Archives: Set

How to Set Up Paid Ads for Multiple Business Locations

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach.  In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are […]

7 Ways to Easily Set Up an SEO Content Strategy

I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory. Creating search optimized content […]

How to Set Up a New Computer

Congratulations, you’re the proud owner of a new Windows PC! Maybe you decided to upgrade your gaming rig, finally ditched that old college laptop, or perhaps you want to start fresh with a clean install of Windows 10. Whatever your reason, desktop setup or laptop setup with a new PC is easier than you might […]

Email Split Tests You Can Set Up in 1 Minute

By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too […]

How to Set Up Your First Campaign

Millions of advertisers use LinkedIn Ads campaigns to reach their B2B audience. If you are one of the many companies that still have not leveraged the opportunity to connect with audiences on this platform, this article is for you. Even seasoned advertisers among us can benefit from a quick refresher on LinkedIn basics. First, LinkedIn […]

Google Page Experience update is all set to launch in May 2021

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and […]

How To Set Up Time Of Day Bid Adjustments

When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you […]

A Smarter Way to Set Freelance Writing Rates

Want to land bigger contracts and better-paying clients? In The Creative Class, Paul shares the pricing, marketing and productivity skills he’s honed in more than a decade of freelancing. Best of all, Paul is kindly offering The Write Life readers $30 off when you use the code ‘THEWRITELIFE’ at checkout. As writers, we’ve all been […]