The phrase “content is king” emphasized by SEO professionals in the past is no longer the case. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and companies manage the quality of their website. On September 8, I moderated a sponsored Search […]
Where should you focus your SEO strategy in the next year? What are the emergent factors you can leverage to get ahead of the competition? You might have guessed that many feel that Core Web Vitals is the predominant emerging factor that will impact SEO. But what other up-and-coming factors should you pay attention to, […]
In a 1996 Harvard Business Review article titled ‘What is Strategy?” Michael E. Porter wrote the following: “competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.“ While we can apply Porter’s wisdom to the marketing, product, and management of a company, its […]
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website […]
This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital. SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Many brands and […]
Local SEO differs in many ways from the organic optimizations we make to our websites. When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack. In this column, […]
30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and […]
The Big Picture The purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches. Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name a few. So, if the […]
Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas WordPress is an open-source content management system (CMS) and not […]
30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to […]
Authoritativeness & SEO Authoritativeness is almost a no-brainer. It is very much like in academia where the author whose work is the most cited by his or her peers in his or her domain is recognized as the most authoritative. This goes back to the core of SEO and how links were intended to pass […]
Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume. If you […]
If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and […]
Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a growth hacker. This is not traditional SEO. In enterprise SEO, you’re likely working with millions of pages, often across multiple websites, for a corporation that […]
We’ve all been there: tapping our fingers on our desks, wondering how we’ll fill our content calendar for the month. The simple solution may be to source ideas from competitors or plug a few topics into a keyword research tool and see what comes up. This is by no means a bad process, and sourcing […]
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process […]