Tag Archives: Search

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its […]

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target […]

Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling. Paid search is a fast-growing channel that warrants a data-driven approach to strategy and execution. Evan Kent, […]

Google Search Console Updates Discover Report With Chrome Data

Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. Previously, Search Console’s Discover report was limited to data from the Google app on Android and iOS. Another place people routinely access Google Discover is when they open a new tab in Chrome. Until now that data hasn’t […]

How to Use Beacon Data With Paid Search and Social Campaigns

Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […]

Small Google Search Ranking Algorithm Update On January 27th

There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you […]

Google Search launches updated mobile design and interface

Google Search launches updated mobile design and interface Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

How to use schema markup to make an impression in search

How to use schema markup to make an impression in search Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Unlock actionable search tactics at SMX Report

Unlock actionable search tactics at SMX Report Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

19 Advanced SEO Techniques to Double Your Search Traffic %

Are you ready to double your search traffic? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. […]

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Why Google Shows Black Doctors in a Search for White Ones

Google’s Danny Sullivan tweeted an explanation of why it appeared that Google favored images of African-American doctors for search queries that were explicitly about Caucasian doctors. On first glance it appears that either Google is broken or perhaps that the search results are showing an underlying bias toward images of African-Americans. Here is the tweet: […]

5 Essentials for Ecommerce Site Search in 2021

Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Some industry sources estimate that about a third of online shoppers will use site search. Consumers who know what they want and search for it likely have more buying intent. SearchNode, a provider, has […]

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing […]

Google Search Console brings back request indexing tool

Google Search Console brings back request indexing tool Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a […]