Tag Archives: ROI

Which Strategy Provides Highest ROI

The digital world is at a crossroads. When it comes to spreading your brand like wildfire, nobody can quite agree on the best way forward. Some maintain that the best way to attract customers over time is through organic marketing. Others insist that the real results come when you make an investment, such as in […]

B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and TrendsMobile […]