Tag Archives: Retail

Retail Email Marketing for 2021 – For Making Money

Your guide to connecting to – and retaining – customers with inspired retail email marketing for ongoing success! Retail marketing online is growing rapidly, and email marketing is like the water that will help your retail sales blossom in 2021. Table Of Contents Retail me a tale “What’s in it for me?” You might be […]

Why Fashion & Retail Better Prepare Now for Coming Data Privacy Laws – Sourcing Journal

For nearly a year, consumers have been spending more time online — and generating more data with every minute that passes. Companies like to mine that data to send targeted ads with personalized product offerings. But consumers are becoming more aware that their digital lives aren’t completely private and that’s sparking concern, whether they’re on […]

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who […]

What is a Retail Media Network?

The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only […]

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a […]

Unity Introduces Unity Forma – An Automotive and Retail Solution Tool for the Creation and Delivery of Custom Real-Time 3D Marketing Content

SAN FRANCISCO–(BUSINESS WIRE)–Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced Unity Forma, a catalyst for digital marketing production that empowers marketing professionals to easily create and publish content and interactive experiences from 3D engineering data. Using Unity Forma, marketing teams can significantly reduce production timelines and […]