With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially true in your competitor research. In this column, you’ll learn how machine learning helps address common challenges in SEO competitor […]
Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking? There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of […]
30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, […]
30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year. One of […]