Aligning sales and marketing to work seamlessly together is still the holy grail for many B2B businesses. And it comes with its own sets of challenges. Research shows that 43% of people working in sales and marketing lack accurate, shared data on accounts and prospects, while 37% see sales and marketing processes as broken or flawed. These are quite considerable percentages. Businesses often don’t segment their audiences (or don’t do it accurately enough), which means marketers can’t […]