Tag Archives: Prevent

How to Prevent Click Fraud on Your PPC Ads

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware […]

Bounced Emails: Hard vs Soft Bounces, How to Prevent Them?

The bounce rate is a universal problem for all email marketers. It is the percent of email addresses that fail to receive your message as it is returned from the recipient’s mail server. Here’s the average bounce rate recorded across some of the industries. An email bounce is accountable to inadequate space in the inbox, temporary […]