Tag Archives: practices

Google’s 5 Best Practices For Optimizing Deal Pages

After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results. In case you missed it, Google announced yesterday that deal pages are now free for all retailers. This allows ecommerce stores to easily highlight promotions and discounts in search results. Deal pages are URLs […]

Definition, Examples, & Best Practices

Let’s talk about meta tags: what they are, why they matter, and how to do them better. If you found this article via a search engine, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO, and they are the first thing you’ll find […]

Best Practices for Social Media Content Marketing in 2021

At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before. According to research from JungleScout, 54% of American consumers have purchased a product […]

5 PPC Business Ethics Examples and Best Practices

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with […]

9 Proven Landing Page Best Practices to Get More Conversions

By Sean Tinney June 2, 2021 Following these landing page best practices is the key to a high converting landing page. You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in […]

Opt-in Best Practices Guaranteed to Improve Your Email Marketing

Considering developing privacy legislation, it is important for marketers to understand their responsibility when it comes to how they collect and process consumer data. This starts with a solid form of consent, or opt-in, from the subscribers on their lists. Your subscriber acquisition process should provide clear disclosure and benefits of signing up, set expectations, […]

7 Local SEO Best Practices for WordPress Websites

WordPress is one of the most flexible open source Content Management Systems (CMS) in the world. Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS. So it’s no surprise that WordPress has […]

12 Email List Management Best Practices for 2021

In digital marketing, there is a tendency to measure results based on the size of our audience. We’re preoccupied with how many followers, fans, or subscribers we collect and neglect the importance of keeping them engaged. In other words, our activities are typically measured based on growth, but not the less favorable issue of list […]

Giveaway Emails – Prize-Winning Examples & Best Practices

Email marketing is an effective and engaging communication channel that offers numerous ways to give a boost to your business. The giveaway email is one of the options that deserve your attention. They can play along with your business goals and help you: create awareness for your brand and products, encourage people to try your […]

Opt-in Best Practices Guaranteed to Improve Your Email Marketing

Considering developing privacy legislation, it is important for marketers to understand their responsibility when it comes to how they collect and process consumer data. This starts with a solid form of consent, or opt-in, from the subscribers on their lists. Your subscriber acquisition process should provide clear disclosure and benefits of signing up, set expectations, […]

JavaScript SEO Best Practices and Debugging Tools

Why JavaScript Is Dangerous for SEO: Real-World Examples A Few Things You Need to Know About Google–JavaScript Relationships JavaScript SEO Best Practices Tools for Debugging JavaScript Implementation for SEO JavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if […]

Email Personalization Best Practices to Master

By Kelly Forst February 17, 2021 By sending targeted emails, you can better connect with subscribers and grow your business. Here are 5 email personalization best practices to keep in mind. Don’t you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a […]

Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips […]