Tag Archives: PPC

Announcing the Search Engine Land Mentorship Program for SEO and PPC

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way.  That last one is often key in […]

5 PPC Business Ethics Examples and Best Practices

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with […]

How to Prevent Click Fraud on Your PPC Ads

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware […]

How to Utilize Questions in PPC Ads to Get More Engagement

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

How to Launch a Business With PPC Ads

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]

Customer Personas Can Transform SEO, PPC and Content Marketing

Best Practices in Building User & Buyer Personas Revisiting Customer/Buyer Personas New Approaches to Creating Marketing & Customer Personas Can Customer Personas Transform SEO, PPC & Content Marketing? They’ve been called user, buyer, marketing, and customer personas. Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing. […]

Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations […]

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on: Their search behavior. Content they’re viewing. Behaviors they’ve exhibited. […]

How to Use PPC For Brand Awareness

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created […]

Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]

5 Helpful Tips to Get the Most Out of Your PPC Campaign

Businesses should utilize advertising and other forms of marketing strategies to sustain profitable business growth. If your customers don’t know about your business offerings, your business can’t be profitable or sustain market competition. PPC is among the widely used advertising mediums to get instant, lucrative results for a business. However, it is essential to get […]

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This […]

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who […]

Join Amy Bishop’s eSummit PPC Master Class

Amy Bishop is running our Advanced PPC Master Class at SEJ eSummit, which will equip you with new and actionable strategies to maximize your paid search ROI in 2021. As companies look to capitalize on volatile consumer and behavioral trends in 2021, paid search spend is set to rise. Over 66% (on average) of marketing […]

Learn how to Improve PPC and Paid Social Results in 2021 at SEJ eSummit

TL;DR: Register now for Search Engine Journal eSummit, happening on January 12-13, 2021. Our PPC and Paid Social sessions at SEJ eSummit, taking place January 12-13, are designed specifically to help you drive more leads and revenue from your campaigns. We have many of the industry’s leading PPC professionals ready to share actionable insights and […]