Tag Archives: PPC

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on: Their search behavior. Content they’re viewing. Behaviors they’ve exhibited. […]

How to Use PPC For Brand Awareness

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created […]

Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]

5 Helpful Tips to Get the Most Out of Your PPC Campaign

Businesses should utilize advertising and other forms of marketing strategies to sustain profitable business growth. If your customers don’t know about your business offerings, your business can’t be profitable or sustain market competition. PPC is among the widely used advertising mediums to get instant, lucrative results for a business. However, it is essential to get […]

Ways to get the most out of your Google Adwords PPC strategy

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This […]

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who […]

Join Amy Bishop’s eSummit PPC Master Class

Amy Bishop is running our Advanced PPC Master Class at SEJ eSummit, which will equip you with new and actionable strategies to maximize your paid search ROI in 2021. As companies look to capitalize on volatile consumer and behavioral trends in 2021, paid search spend is set to rise. Over 66% (on average) of marketing […]

Learn how to Improve PPC and Paid Social Results in 2021 at SEJ eSummit

TL;DR: Register now for Search Engine Journal eSummit, happening on January 12-13, 2021. Our PPC and Paid Social sessions at SEJ eSummit, taking place January 12-13, are designed specifically to help you drive more leads and revenue from your campaigns. We have many of the industry’s leading PPC professionals ready to share actionable insights and […]