Tag Archives: postpurchase

Post-Purchase Automations You Need To Retain More Customers

Shopify’s latest Future of Commerce 2021 Report highlights that retention will become a top priority for ecommerce merchants as acquisition costs continue to spike. Ecommerce is becoming more competitive, ad spend is increasing, and platforms like Facebook and Google are full of uncertainty. These factors are leading ecommerce brands to explore new growth channels this […]

How post-purchase marketing can drive customer delight

Make the aftersales experience count Post-purchase marketing should be at the vanguard of your strategy, because once you acquire new customers it’s a waste to forget about them. In fact, it costs five times more to acquire a new customer than it does retaining an existing one. As with any time in the lifecycle, the […]