Tag Archives: policy

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Type Trigger Penalty Warning First instance of ad content violating our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies No penalties beyond the removal of therelevant ads First strike Violation of the same policy for which you’ve received a warning within 90 days The account will be placed on a temporary hold […]

Google’s new ad policy violations pilot

Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies. “Warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies—this includes ads promoting deceptive behavior or products such as the creation of false […]