Tag Archives: Platform

Social Media Messaging for Success on Every Platform

To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is a huge platform to market our brand.” But wait. ✋ Stop right there. A sentence like that could be the reason you’re not succeeding on your social […]

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a […]