A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers say they’re more likely to buy a product if they can see customer photos and videos first. Survey results include shoppers from the US, Canada, Australia, France, Germany, and the […]
Imagine this scenario. You want to buy a faux leather sling bag. However, you’re not sure which brand is best. You go online, read reviews, and scour your local shops. You’re bombarded with ads, endless lists of brand X’s features and brand Z’s benefits, and the annoying voices of countless grinning salespeople. But just as […]
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