Tag Archives: Paper

How to Write a White Paper and How to Write a Case Study: A Freelance Writer Explains

What are the most lucrative freelance writing niches? Common guesses might be website copy, direct response or celebrity ghostwriting. But time for money, I’d bet longform content at least belongs in the top three.  By longform content, I’m specifically talking about white papers and case studies.  In digital marketing parlance, these are considered “bottom of […]