Tag Archives: Optimizing

Google’s 5 Best Practices For Optimizing Deal Pages

After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results. In case you missed it, Google announced yesterday that deal pages are now free for all retailers. This allows ecommerce stores to easily highlight promotions and discounts in search results. Deal pages are URLs […]

5 Critical SEO Considerations When Optimizing News Websites

News websites have the advantages of a constant stream of fresh content and special Google features such as Top Stories. But there are other ways SEO for news sites is unique, too. Simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site. In this […]

Google On Optimizing Web Stories For Search Results

Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how to create web stories, to how to insert ads in web stories. This article will […]