Tag Archives: Optimization

Manage deliverability and optimization like a scientist

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to […]

A Technical SEO Guide to Advanced Core Web Vitals Optimization

Real humans want good web experiences. What does that look like in practice? Well, one recent study cited by Google in a blog post about Core Web Vitals found that mobile web users only kept their attention on the screen for 4-8 seconds at a time. Read that again. You have less than 8 seconds […]

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword […]

What is App Store Optimization?

With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what […]

Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips […]

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020 – MarketingExperiments Home Conversion Optimization Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

7 Lead Generation Landing Page Examples [+ Optimization Tips]

First impressions make all the difference – especially when you’re trying to generate leads for your business.  If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to […]

How Long Does Search Engine Optimization Take? A Month-By-Month Outline

By Matt Bertram, CEO at EWR Digital in Houston and co-host of the popular SEO podcast “The Unknown Secrets of Internet Marketing.” getty Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” When I start explaining search engine optimization (SEO) is a long-term play, unlike the […]

Send Time Optimization is Old News

Let’s stop perpetuating the idea that email is stale. It’s not. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their […]