Words on a wall. Fancy signs. Snazzy sales and marketing copy. Recruiting tactics. Buzzwords that are spoken during an all-hands meeting. Corporate jargon. These are among the typical responses you’ll get when you ask someone, “What is a mission or vision statement?” The implication is that mission and vision statements are fluff pieces that offer more […]
Tag Archives: Mission
Words on a wall. Fancy signs. Snazzy sales and marketing copy. Recruiting tactics. Buzzwords that are spoken during an all-hands meeting. Corporate jargon. These are among the typical responses you’ll get when you ask someone, “What is a mission or vision statement?” The implication is that mission and vision statements are fluff pieces that offer more […]