Tag Archives: Microsoft

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the Audience Network – is forgotten. I was thrilled when this question came up for Ask a […]

Microsoft Advertising’s New Features & More Digital Marketing News

This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new features coming to Microsoft Advertising and a new Facebook feature that we love to see (or hear!). Plus, Google Ads is simplifying bid strategy organization and introducing dynamic placement exclusions. Check out a video version of […]

Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising now offers Filter Link Extensions Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Automate Sales and Marketing Processes with Microsoft Dynamics Integration

Aligning sales and marketing to work seamlessly together is still the holy grail for many B2B businesses. And it comes with its own sets of challenges. Research shows that 43% of people working in sales and marketing lack accurate, shared data on accounts and prospects, while 37% see sales and marketing processes as broken or flawed. These are quite considerable percentages.   Businesses often don’t segment their audiences (or don’t do it accurately enough), which means marketers can’t […]