The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front […]
Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of […]
At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before. According to research from JungleScout, 54% of American consumers have purchased a product […]
There’s a newly granted Google patent out that involves methods, systems, and media for presenting content organized by category. This patent caught my attention as it talks about related entities and describes how they fit together in the world of media. This advances the idea of performing queryless searches, a hallmark of Google Discover, for […]
Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed […]
In the SEO world, it’s obvious to choose between Ahrefs, SEMrush, and Moz. We’ve made your life easier by analyzing… Optimization October 09, 2020 | 7 months Looking for a complete and trustworthy SEO tool? Read our in-depth SEMrush review and understand how to skyrocket your business… Optimization July 23, 2020 | 10 months Learn […]
Anyone who manages paid media is all too familiar with how fast things change. Ad formats, what’s working, what’s not, new features, and the emerging players keep life as a paid media practitioner interesting! One of the things to cut down the learning curve is listening to experts who aren’t shy about sharing their experiences. […]
If you are running a profitable business in the twenty-first century, you probably have a social media presence. Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day. And that’s where social media content ideas come in handy You’ve probably […]
In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. However, while some businesses have […]
When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds? That’s where rich media comes into the picture. Most marketers are […]
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, […]
To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is a huge platform to market our brand.” But wait. ✋ Stop right there. A sentence like that could be the reason you’re not succeeding on your social […]
Besides creating amazing content for your business’s social media profiles, another super important aspect to consider is posting the content at the right time, on a consistent basis. Of course, doing that manually is possible, however, when it comes to posting 10-15 pieces of content at the right time across 5 different social media profiles, […]
Numbers are everything! Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers. Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect […]
The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only […]
Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there. Without the right information, your audience won’t know that you exist. And if they don’t know about your brand’s existence, then you are screwed! Lots of brands pump in millions of dollars into their content […]