In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media. However, while some businesses have […]
When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds? That’s where rich media comes into the picture. Most marketers are […]
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, […]
To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is a huge platform to market our brand.” But wait. ✋ Stop right there. A sentence like that could be the reason you’re not succeeding on your social […]
Besides creating amazing content for your business’s social media profiles, another super important aspect to consider is posting the content at the right time, on a consistent basis. Of course, doing that manually is possible, however, when it comes to posting 10-15 pieces of content at the right time across 5 different social media profiles, […]
Numbers are everything! Whether you are just building a brand or you’ve been in the game for some time, you can tell a lot about a brand by their numbers. Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect […]
The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only […]
Building a global brand goes beyond creating top-notch products and services. You need to push the right information out there. Without the right information, your audience won’t know that you exist. And if they don’t know about your brand’s existence, then you are screwed! Lots of brands pump in millions of dollars into their content […]
By John Lincoln, MBA, Co-Founder and CEO of Ignite Visibility and one of the top digital marketing consultants in the industry. getty According to a recent Talkwalker study, social media trends are veering in a new direction. We’re still in a challenging time, and 78% of consumers want brands to help them with their day-to-day lives. Marketing […]
If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a […]
Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren’t so lucky, and were forced to close forever as a result. We’ve learned to work from home, navigating our daily tasks […]
‘Tis the season for holiday campaigns and 2021 preparation. We’ve seen a lot of new changes and adaptations this year for brands and retailers in the digital space from curbside pickup and BOPIS (Buy Online Pick Up In-Store) to improved delivery services. Luckily, social media platforms are still releasing new updates to help businesses continue to navigate this […]