Tag Archives: matters

The Rise of the Hybrid Consumer in Banking (And Why It Matters)

Subscribe to The Financial Brand via email for FREE! The way consumers interact with financial institutions is constantly evolving, especially as a result of the last minute lock-down of branches and almost immediate changes in the way consumers managed all components of their daily lives. More than ever, the importance of consumer insights, staying agile, […]

What Is YouTube CPM? [+ Why It Matters]

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform.  For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form […]

What is Technographic Data? (And Why It Matters)

Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational […]

The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points […]