Tag Archives: Marketers

A Marketer’s Short & Sweet Guide on Diversification

To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely seen how far beyond women’s yoga-clothing Lululemon has grown. For instance, my brother now buys all his […]

A Marketer’s Guide to Working Remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, […]

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and […]

How marketers can start using AI for stronger results

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and […]

A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your […]

What is Clubhouse? [+Should Marketers Care?]

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. Until a few months ago, Clubhouse was a platform where big-name celebrities, company leaders, Silicon […]

Marketers say COVID vaccines create hope for quick return of in-person events

Marketers say COVID vaccines create hope for quick return of in-person events Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020 – MarketingExperiments Home Conversion Optimization Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

How Much Is Left Of A Marketer’s Dollar, After Digital ‘Leakage?’

Augustine Fou Marketers, let’s consider a few things that impact the effectiveness of your digital ad spending.  Humans Block Ads; Bots Don’t  Humans are so annoyed at the volume of ads they are bombarded with every day, they have been taking matters into their own hands, deploying ad blockers or using ad blocking browsers. Bots, […]

How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers […]

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person […]

8 Changes Marketers Should Make

Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought. 1. Getting Passing Ads to Convert Passing ads are a growing sector of the […]

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a […]

Top B2B Marketers Share their Content Marketing Predictions for 2021

Even in the steadiest of times, content marketing can be a difficult field to project forward. The craft is fluid and fast-changing by nature. When customer preferences and behaviors are evolving, which is always, so too must the ways we reach and engage them. Needless to say, predicting what lies ahead for content marketing is […]

The 5 Best Ebook Formats for Marketers [Free Templates]

Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you’re just getting started with ebook creation as a marketing tool, or you’re […]

How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform. But, while Instagram has […]