Tag Archives: LinkedIn

LinkedIn Lead Generation with Lead Gen Forms: Full Guide and Examples

If your goal is to quickly start acquiring high-quality B2B leads, look no further. LinkedIn Lead Gen Forms are one of the best ways to generate leads and new opportunities for your business. From a user’s perspective, they’re scalable, quick, and easy to set up and customize. But what’s more important is how they help […]

LinkedIn Adds New Profile Features to Address Career Gaps

LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile. These updates are a continuation of LinkedIn’s recent efforts to […]

11 LinkedIn Features You Must Use in 2021

Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing […]

The Ultimate Guide to LinkedIn Groups

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere.  Considering the social network has 722 million+ members, you almost certainly already have a profile.  The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase […]

How Much Do LinkedIn Ads Cost? (+ LinkedIn Advertising Tips)

The question of advertising costs on LinkedIn is one of the most pressing questions when beginning a marketing campaign on this premier B2B channel.  No matter if you’re a small business owner or the head of the marketing department at your company before you begin investing in LinkedIn ads, you should at least have a […]

LinkedIn Users Can Now Control Who Sees Their Posts

LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences. In addition, changes are coming which will let users adjust their content preferences in the main feed. Here are more details about everything LinkedIn announced today. Restricting Audiences for Individual Posts […]

LinkedIn Launches 6 Free Advertising Courses

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries. Course material ranges from basic to intermediate and are all laid out in […]

A Comprehensive Guide to LinkedIn Sponsored Updates

When it comes to growing your brand and boosting your revenue, social media matters. Here’s why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for your social media posts where you can connect with […]

Five strategies to promote your business using LinkedIn Stories

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek […]