Tag Archives: learning

How to Use Machine Learning for SEO Competitor Research

With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially true in your competitor research. In this column, you’ll learn how machine learning helps address common challenges in SEO competitor […]

Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]