You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]
The beginning of the year marks a spike in interest in digital marketing, trends, and technology associated with it. With the right answers, digital marketers and agile businesses can unleash the potential to turn the year around. All you need to is to ask the right questions and look in the right places for answers. […]
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and […]