30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]
Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they enter into the search bar. If you are the best answer to their search intent, Google will find you most relevant and reward you with the rankings and […]
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year. One of […]