Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume. If you […]
Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking? There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of […]
30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]
Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they enter into the search bar. If you are the best answer to their search intent, Google will find you most relevant and reward you with the rankings and […]
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm. In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year. One of […]