Tag Archives: iOS

8-Event Limit and Domain Verification Scenarios: iOS 14 Challenges

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimizationHow you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most likely to perform your desired action. to […]

The Best Augmented Reality Apps for Android and iOS

Augmented reality (AR) has long sounded like a wild, futuristic concept, but the technology has been around for years. AR is all about superimposing computer-generated images on top of your view of reality, thus creating a composite view that augments the real world. AR apps run the gamut from interactive map overlays and virtual showrooms […]

iOS 14 and Facebook Ads: What We Know

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW. We […]