Tag Archives: Insights

how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing […]

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword […]

Key Insights from the New Email Marketing Benchmarks Report Q3 2019

Curious to know what’s new in the world of email marketing? Maybe you’d like to learn which strategies continue to drive positive ROI and which ones may not be worth your effort? Or perhaps you’d like to know how your email campaigns compare with those of others in your industry? If you said yes to […]

The Importance of Insights & Value of Action

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this new year with trepidation amidst the ongoing uncertainty of a persistent global pandemic, enterprise organizations and their leaders are looking […]

Council Post: The State Of Influencer Marketing: Top Insights For 2021

Co-Founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty 2020 wasn’t what anyone expected with the Covid-19 pandemic impacting most industries and wreaking havoc on best-laid plans. With that in mind, planning for 2021 will require flexibility and a willingness to make fast-paced changes where necessary. We see plenty of opportunity […]