Tag Archives: Influencer

Influencer Marketing for Ecommerce: Guide for 2021

Influencer marketing has earned its place as a key marketing channel for ecommerce brands due to its impressive return on investment, high influencer engagement rates, and relatively inexpensive cost of producing quality content. In this article, I will share with you the best practices for working with influencers on Instagram. The described approach will help […]

7 Examples of Influencer Marketing on YouTube

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike […]

5 Top Influencer Marketing Tools to Find the Most Influential People

Imagine this scenario. You want to buy a faux leather sling bag. However, you’re not sure which brand is best. You go online, read reviews, and scour your local shops. You’re bombarded with ads, endless lists of brand X’s features and brand Z’s benefits, and the annoying voices of countless grinning salespeople. But just as […]

The Impact Of Artificial Intelligence On Influencer Marketing

Professional beauty vlogger broadcasting cosmetic makeup tutorial on social media Getty Digital marketers have to deploy AI. They also have to defeat it In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element of the company’s response to […]

Council Post: The State Of Influencer Marketing: Top Insights For 2021

Co-Founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty 2020 wasn’t what anyone expected with the Covid-19 pandemic impacting most industries and wreaking havoc on best-laid plans. With that in mind, planning for 2021 will require flexibility and a willingness to make fast-paced changes where necessary. We see plenty of opportunity […]