After a five-year stint as an employee, I went full-time as a freelance writer in January 2020. I’d been laid off from a short-lived job in December, so I scurried to find work and took any assignments I was offered. I made enough to make a living in the first few months, but it was […]
Is your membership community doing well? How do you know? The not so simple answer is “metrics.” The not so simple part is because there are an infinite number of data points that you can analyze. Sound overwhelming? Fret not. In my previous post I shared five tips to avoid ruining your membership community, and […]
Nurturing an online community takes patience and dedication. But if you spend too much time focused on launching new programs for your members rather than engaging with your members, you may find your community is less than thriving. Relationship development is one of the best ways to spend your time in your community. The thing […]
By Sara Jane Hess and David Grabowski What’s up, podcasters? It’s SJ and David again with more podcasting news and updates! This is an excellent way to check out some shows we’ve been digging, as well as catch up on pertinent industry news. You can probably guess what the latter is going to be, especially […]
By Brandon Olson May 26, 2021 Learn how one business made over $30,000 in new sales in a single day using email marketing, and how you can, too. Getting new clients in the door is important. But it’s often easier and more cost-effective to look to your existing customers to increase your revenue. Why? Because […]
After a five-year stint as an employee, I went full-time as a freelance writer in January 2020. I’d been laid off from a short-lived job in December, so I scurried to find work and took any assignments I was offered. I made enough to make a living in the first few months, but it was […]
By Sara Jane Hess and David Grabowski What’s up, podcasters? It’s SJ and David again with more podcasting news and updates! This is an excellent way to check out some shows we’ve been digging, as well as catch up on pertinent industry news. You can probably guess what the latter is going to be, especially […]
Nurturing an online community takes patience and dedication. But if you spend too much time focused on launching new programs for your members rather than engaging with your members, you may find your community is less than thriving. Relationship development is one of the best ways to spend your time in your community. The thing […]
Most freelance writers share the same major goal — to make more money. The reality is many freelancers are seriously struggling to make a go of running their own business. They have a hard time finding quality clients, and as a result, they end up turning to content mills (like Textbroker and Writer Access), gig […]
As an entrepreneur, you need to be a jack of all trades—developing business ideas, marketing, public speaking, mastering finances and cash flow, and much more. But there’s one area that often leaves business owners paralyzed with fear: Writing. How do you create content if you’re not a writer?! As we all know, these days being […]
Is your membership community doing well? How do you know? The not so simple answer is “metrics.” The not so simple part is because there are an infinite number of data points that you can analyze. Sound overwhelming? Fret not. In my previous post I shared five tips to avoid ruining your membership community, and […]
Have you ever failed at something? For a while in late 2020, we were failing pretty hard at developing a new podcast. Last fall, the SPI Media Content team (yours truly and senior content manager Karen Beattie) and Podcasts team (senior producer Sara Jane Hess and producer David Grabowski) put our heads together to brainstorm […]
A former president of the United States once famously described himself as the “Decider in Chief.” On one level, that’s comical. On another level, it’s instructive, and succinctly so. The person who possesses the most decision-making power is the person who will be judged for the success or failure of those decisions. End of story. […]
By Sara Jane Hess and David Grabowski Howdy, podcasty friends! It’s David and SJ again, here to give you the rundown on A) what’s happening in the world of podcasting, including the Reply All fiasco, and how it might affect you and B) four shows we think entrepreneurs should have in their queue. If you […]
If you’re looking for your next email marketing platform, and you’re curious if ConvertKit is right for you, well, you’re in the right place! Here’s our comprehensive ConvertKit review for 2021, which will cover: What Is ConvertKit? Why do I need an email service provider (ESP)? ConvertKit Features ConvertKit Pricing Key Benefits of ConvertKit Drawbacks […]
If you’re an online business owner who’s attuned to trends in your world, then you know that brand communities are all the rage—so much so that Pat recently released a bonus SPI Podcast episode all about them. And you’re not alone in recognizing this trend: industry data is also pointing at digital communities becoming a […]