Tag Archives: Important

The Most Important Metric for Your Membership Community – Smart Passive Income

Is your membership community doing well? How do you know? The not so simple answer is “metrics.” The not so simple part is because there are an infinite number of data points that you can analyze. Sound overwhelming? Fret not. In my previous post I shared five tips to avoid ruining your membership community, and […]

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on […]

Why Web Accessibility is an Important Ingredient to your Content Curation Strategy

Content curation isn’t merely about plotting out various audiences or researching about your users’ interests. There’s a ton more to content curation. And web accessibility for all users is one of them. That means taking into consideration the 1 out of 6 visitors to your website with disability. Read on to find out why it […]

Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to […]

Why SaaS Brand Advocacy is More Important than Ever in 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy For starters, consider the overwhelming push […]