Tag Archives: Holiday

4 Trends that Shaped the 2020 Holiday Shopping Season

The 2020 holiday shopping season is here in a very different way and brands need to adjust their standard way of advertising. It’s no longer about the lowest rate for impressions (i.e. guaranteed CPMs or GRPs through preferred advertising deals). Platforms are evolving to focus on ROAS and conversion-based buying models, which is why brands […]