Tag Archives: History

A History of User Experience-Based Google Algorithm Updates

Google has long prioritized user experience, whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates to target low-quality content, links, and spam, other updates aim to understand consumer behavior and intent. Considering the massive competition for SERP real estate from brands, even […]

4 of the Worst Content Campaigns in History (And Lessons to Learn From Them)

Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign? You should. 😉 I’m not saying this to scare you. But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions […]