Tag Archives: Guide

Summer GIF Guide — New GIFs for 2021!

By Kelly Forst May 5, 2021 Free for our favorite blog readers! Download your favorites and use them in your summer email promotions. One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data […]

The Ultimate Guide to Working with Beta Readers

Is there a better feeling in the world than writing “The End” in your manuscript? It’s a moment to be celebrated: you’ve done it. You’ve written and completed an entire book. Not everyone can say they have. But you’re not finished. No, not even after you wrap up your self-edits. It’s time to pass your […]

A Technical SEO Guide to Advanced Core Web Vitals Optimization

Real humans want good web experiences. What does that look like in practice? Well, one recent study cited by Google in a blog post about Core Web Vitals found that mobile web users only kept their attention on the screen for 4-8 seconds at a time. Read that again. You have less than 8 seconds […]

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s […]

How to Sell Bone Marrow for Money: The Ultimate Guide

Like donating blood plasma or other bodily donations, like sperm donation, you can donate your bone marrow to someone in need. Need Easy Extra $350+/Month For Free? SwagBucks: Watch videos, take surveys, shop and more to earn real money. Earn up to $35 per survey! No hidden fees and completely free. Join Swagbucks Now to […]

How to Use Google Search Console for SEO: A Complete Guide

Overview Report URL Inspection Tool Performance Index Reports Enhancements Security & Manual Actions Legacy Tools & Reports Links Settings What’s Next for Google Search Console? What reports do you look at in Google Search Console? Is it the links to your site? Do you check crawl errors to see if you need to implement any […]

A Marketer’s Short & Sweet Guide on Diversification

To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely seen how far beyond women’s yoga-clothing Lululemon has grown. For instance, my brother now buys all his […]

A Guide for Aspiring User Experience Writers

You can now order groceries, join a virtual meeting and deposit checks from your phone. What do all have in common? On-screen words guide you through how to complete those tasks.  You might not even notice the words — good UX writing can be nearly invisible when it’s working well. UX writing, or user experience […]

A Beginner’s Guide to Web Analytics

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.   We’re going to cover everything you need to know about web analytics so you can truly understand what’s what, interpret […]

Fortnite Challenge Guide: How to Craft Mechanical Bows

During the second week of Fortnite‘s season 6, you’ll be introduced to a new set of challenges. While many of them aren’t wildly difficult, some will require a bit of effort on your part. The first one that might cause you some trouble is crafting a Mechanical Bow, a Mechanical Explosive Bow, and a Mechanical […]

A Marketer’s Guide to Working Remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, […]

The Essential Guide to Hotel Email Marketing Campaigns

The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year.  For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.  One way to beat the […]

The Beginner’s Guide to the Competitive Matrix [Template]

Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you’ re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify your competitors and research their products, […]

A Guide for Aspiring User Experience Writers

You can now order groceries, join a virtual meeting and deposit checks from your phone. What do all have in common? On-screen words guide you through how to complete those tasks.  You might not even notice the words — good UX writing can be nearly invisible when it’s working well. UX writing, or user experience […]

A Step-By-Step Guide to Winning at Product-Led Content Marketing

Understanding Product-Led Growth Enticing Product-Led Content Marketing Examples Product-Led Content Marketing Step-By-Step Summary We all have them: These SEO articles that bring in a majority of our traffic but never convert. SEO professionals joke about Hubspot’s articles, like the one about the shrug emoji. Or how about the one about writing a resignation letter? While […]