Tag Archives: Guide

A Step-By-Step Guide to Winning at Product-Led Content Marketing

Understanding Product-Led Growth Enticing Product-Led Content Marketing Examples Product-Led Content Marketing Step-By-Step Summary We all have them: These SEO articles that bring in a majority of our traffic but never convert. SEO professionals joke about Hubspot’s articles, like the one about the shrug emoji. Or how about the one about writing a resignation letter? While […]

Video Email Marketing: Your Go-To Guide to Create and Send

By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing […]

An Easy-to-Understand Guide to Semicolon Use

It’s not quite a comma and it’s not quite a period.  And in spite of its appearance, it works quite differently than its neighbor, the colon.  But for those who take the time to learn its quirks, the semicolon is a punctuation mark unparalleled in versatility; properly employed, it can make your prose sound more […]

A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your […]

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on: Their search behavior. Content they’re viewing. Behaviors they’ve exhibited. […]

What is Internet Marketing? Your Guide to Today’s Online Marketing

Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is internet marketing, really? Defining Internet Marketing Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, […]

A Beginner’s Guide to HTML5

HTML5 was designed to do virtually anything you want to do online without having to download browser plugins or other software. Want to create animations? Embed music and movies? Build advanced applications that run in your browser? You can with HTML5. In this post, we’ll cover everything you need to know about HTML5, including: What […]

A comprehensive guide on using Google Trends for keyword research

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]

Call of Duty Warzone: The Best Settings and Options Guide

Before you jump into Call of Duty: Warzone, you’ll want to make sure your settings are adjusted correctly to fit your play style. You aren’t going to perform as well if the settings are wrong (or at least wrong to you), so take the time to experiment with them to get them just right. In […]

Call of Duty: Black Ops 3 Zombie Mode Guide

Amidst Call of Duty: Black Ops 3‘s cinematic single-player campaign and addictive-as-ever multiplayer is none other than the franchise’s signature Zombies mode. As is typical with previous and future iterations of the feature, players take to the task (by themselves or with friends) of ridding a particularly large, labyrinth-style map of a near-infinite horde of […]

B2B email marketing: A concise guide to boost your marketing efforts

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email […]

The Ultimate Guide to LinkedIn Groups

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere.  Considering the social network has 722 million+ members, you almost certainly already have a profile.  The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase […]

Pinterest SEO guide: Eight tips for search-friendly pins

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your Pinterest account and website together is an important step towards better SEO performance. Using the […]

Your Guide to Becoming a Lactation Consultant

Do you feel drawn to helping others as they welcome their new baby into the world? Are you passionate about breastfeeding and dream of helping others meet their breastfeeding goals? Working as a lactation consultant is a rewarding and incredibly important career path. There are many ways you can gain the knowledge and experience necessary […]

Advanced guide to creating an editorial calendar that boosts conversions

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of […]

The Step-by-Step Annual Planning Guide for Overachievers – CharlesNgo.com

No ratings yet. Please rate this article at the end 🙂 I use to be a horrible annual planner. Then I read everything I could find on planning, spent thousands on workshops, and iterated my process over ten years. Now, I’m badass at this. I’m going to teach you everything I know about annual planning. […]