Tag Archives: Guide

The Ultimate Guide to Sales Content Management

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. So, how do you […]

A Step by Step Guide to Validating a eCommerce Product [with a Low Budget]

It’s fast to validate campaigns in the affiliate marketing world. You get some offer recommendations from your affiliate manager.You reverse engineer competitors with a spy tool to see what’s working.You “borrow” some landing pages.And you come up with some angles to make the campaign your own. I’ve simplified the process, but you can go from […]

How To Run Facebook Ads (Beginner’s Guide)

With 2.7 billion active users, Facebook still offers businesses one of the largest audiences on earth to advertise their products, and 98.5% of Facebook’s total revenue (nearly $70 billion) comes from companies doing just that.  When Facebook ads are done well, they can drive new customers to your site and generate sales, new page likes, […]

The Ultimate SEO Content Creation Guide

If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and […]

Google Search Console Adds Link to AMP Page Experience Guide

Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. Starting today, Search Console is linking to the AMP Page Experience Guide in areas where site owners may find it useful. For example, a link to the guide will appear when examining URLs in the Page Experience […]

How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content. These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google […]

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help. It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters. Yelp is a platform that allows customers to leave […]

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process […]

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help. It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters. Yelp is a platform that allows customers to leave […]

The Ultimate Guide to Customer Acquisition

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer […]

Real Estate Email Marketing: Definitive Guide for 2021

If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: email marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how […]

Google publishes SEO guide to HTTP status codes, network issues and DNS errors

Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You […]

The Marketer’s Guide To Medium

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.  The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part […]

How to Optimize Facebook Lead Ads for Success: Guide for 2021

Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales. But despite this potential, Facebook advertising can easily drain your budget and fail to deliver a return […]

Influencer Marketing for Ecommerce: Guide for 2021

Influencer marketing has earned its place as a key marketing channel for ecommerce brands due to its impressive return on investment, high influencer engagement rates, and relatively inexpensive cost of producing quality content. In this article, I will share with you the best practices for working with influencers on Instagram. The described approach will help […]

How to Optimize for Rich Snippets: A Complete Guide

Once upon a time, Google Search was all about those gloriously simple, easy-to-optimize-for 10 blue links. Then came a brand-new user interface. Google has evolved to address more and more different search results types and display designed to better address searcher needs — rich snippets. It’s no longer enough to rank for 10 blue links. […]