Tag Archives: Growth

Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing Trend, […]

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

People are now spending more time in TikTok than they are in Facebook, while the average American is also now spending more time on their mobile device than they are watching TV. That’s according to the latest State of Mobile report from mobile app intelligence agency App Annie, which provides an overview of the key […]