Tag Archives: Google

Google Battles Fraudsters as Maps Hits 970 Million Submissions

Blocking racist reviews and limiting options to change site information to combat election-related misinformation are just two ways Google is battling against what they call content fraudsters and vandals on Google Maps. But what else are they doing? Google rarely provides information regarding inside-processes so as not ‘to tip off scammers.’ However, the tech giant […]

See How Losing Broad Match Modified Will Impact Your Google Ads

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last week that another change is coming to keyword match types. Broad match modified keywords will cease to exist and their functionality will be absorbed into phrase match keywords. As a […]

A comprehensive guide on using Google Trends for keyword research

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]

A History of User Experience-Based Google Algorithm Updates

Google has long prioritized user experience, whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates to target low-quality content, links, and spam, other updates aim to understand consumer behavior and intent. Considering the massive competition for SERP real estate from brands, even […]

Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, […]

Google Analytics Stops Collecting Data From YouTube Channels

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel pages on February 1, 2021. Historical data will remain accessible but new data will not be tracked. The ability to establish a link between Google Analytics and […]

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Google Search Console Updates Discover Report With Chrome Data

Google is updating the Discover report in Search Console to include data from the Chrome mobile browser. Previously, Search Console’s Discover report was limited to data from the Google app on Android and iOS. Another place people routinely access Google Discover is when they open a new tab in Chrome. Until now that data hasn’t […]

Small Google Search Ranking Algorithm Update On January 27th

There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you […]

Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing Trend, […]

How to Play Google Stadia in Safari on the iPhone and iPad

Stadia, a cloud gaming service that streams games to web browsers and dedicated apps, opened its doors to the general public in April after a limited launch at the end of 2019. While PC and Android gamers could stream their favorites to compatible devices, iPhone and iPad owners were excluded from the Stadia cool club. […]

How to create an XML sitemap and submit it to Google

30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to submit it to Google. Through […]

How are local service ads impacting Google Ads accounts?

How are local service ads impacting Google Ads accounts? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Google Introduces Price Drop Rich Result

Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information in the search rich results. Structured Data and Google Rich Results Schema.org structured data was developed by Google, Yahoo, Bing and Yandex. Google selects specific […]

Google My Business updates flag review feature

Google My Business updates flag review feature Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

Google Search launches updated mobile design and interface

Google Search launches updated mobile design and interface Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok