Tag Archives: Google

How to Choose Keywords and Rank on Google

Even if you don’t know the first thing about SEO writing, you’ve likely heard the buzz. SEO is a great (and free!) way to get traffic to your website or blog. It’s also a great skill to have as a freelance writer working for other clients, as it can help you provide additional expertise which […]

5 Top Crawl Stats Insights in Google Search Console

There is one report in Google Search Console that’s both insanely useful and quite hard to find, especially if you’re just starting your SEO journey. It’s one of the most powerful tools for every SEO professional, even though you can’t even access it from within Google Search Console’s main interface. I’m talking about the Crawl […]

Google On Optimizing Web Stories For Search Results

Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how to create web stories, to how to insert ads in web stories. This article will […]

How to Use Google Search Console for SEO: A Complete Guide

Overview Report URL Inspection Tool Performance Index Reports Enhancements Security & Manual Actions Legacy Tools & Reports Links Settings What’s Next for Google Search Console? What reports do you look at in Google Search Console? Is it the links to your site? Do you check crawl errors to see if you need to implement any […]

62.41% of All Google Searches Generate 0 Clicks

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what […]

why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data […]

Google Nest Thermostat (2020) Review: Still the best

“Controlling your home’s temperature should never be a chore. The new Google Nest Thermostat (2020) takes a set it and forget it approach.” Affordable cost Smart functions mean minimal interaction Stylish Apple-like design Simple DIY installation Capacitive controls are only on one side If Apple were to design a smart thermostat, chances are it would […]

Five Great Marketing Strategies for Advertising on Google –

The past fifteen months have shown us how important an online presence is. Building a personal brand or promoting a company will not be as successful if you don’t find your place in the (online) sun. Building a website is an excellent way to start, but make sure to revise other great marketing strategies for […]

DuckDuckGo Blasts Google Over New iOS Privacy Labels

DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users. Google’s main app and the Chrome browser app have both been updated for iOS. As is now required by Apple, Google is providing privacy labels for each of the apps which […]

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not […]

Tracking Google Knowledge Graph Algorithm Updates & Volatility

Major Knowledge Graph Updates Over the Last 8 Months Reach, Scope & Scale of These Updates What We Found by Tracking the Knowledge Graph Daily What Is Happening? The Knowledge Graph Is a Living Thing The Future Conclusion Like the core algorithm, Google’s Knowledge Graph periodically updates. But little has been known about how, when, […]

How Much Do Google Ads Cost?

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising: How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a […]

Google Ads App Gets New Features After 3 Months of No Updates

Custom Notifications Performance Insights Long Time, No Updates The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly. New features include: Custom notifications about performance and status changes. More data about fluctuations in campaign performance. Here’s an overview of each of these […]

What are Google Review Summaries?

What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews.  Those reviews, positive or negative, impact how they view […]

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting […]

The Most Common Google Hangouts Problems and How to Fix Them

When technology works as it should, it enriches our lives and can make previously tiresome tasks easier to deal with. But when it doesn’t work, most of us get frustrated and don’t know where to start troubleshooting. If you’ve had trouble with Google Hangouts, we’re here for you. Having used it for quite some time, […]