Tag Archives: features

Google Announces New Reporting Features in GA4

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability. The goal of these new features is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access the most data that they […]

New Features: Vertical Menu, 2-Step Landing Pages, & More

By Kelsey Johnson June 3, 2021 We’re always adding new features, updates and templates to help you work smarter. Check out what’s new in your AWeber account this week. We get it. You’re working on a million things at once — in addition to marketing your business.  That’s a lot of work. So, we think […]

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]

New Features: Landing Page Templates plus Easier Copying

By Kelly Forst May 20, 2021 We’re always adding new features, updates and templates to help you work smarter. Check out what’s new in your AWeber account this week. Raise your hand if you feel like you’re always busy. Now, I don’t have magical abilities or anything, but I’m willing to bet you raised your […]

Microsoft Advertising’s New Features & More Digital Marketing News

This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new features coming to Microsoft Advertising and a new Facebook feature that we love to see (or hear!). Plus, Google Ads is simplifying bid strategy organization and introducing dynamic placement exclusions. Check out a video version of […]

LinkedIn Adds New Profile Features to Address Career Gaps

LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred. In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile. These updates are a continuation of LinkedIn’s recent efforts to […]

11 LinkedIn Features You Must Use in 2021

Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing […]

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not […]

For Making Money vs. Drip: Comparisons, Features, and Pricing

Choosing the perfect tool for your email marketing campaigns can make the difference between success and failure.  And that means it’s, to say the least, essential to pick the right one.  But if you’re reading this, it means you’ve whittled your choices down to two options: For Making Money or Drip.  If it was up […]

Google Ads App Gets New Features After 3 Months of No Updates

Custom Notifications Performance Insights Long Time, No Updates The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly. New features include: Custom notifications about performance and status changes. More data about fluctuations in campaign performance. Here’s an overview of each of these […]

6 Ways to Repurpose Content With Instagram’s Most Popular Features

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in […]

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your […]