Tag Archives: Facebook

How to Optimize Facebook Lead Ads for Success: Guide for 2021

Facebook lead ads are one of the most powerful lead generation techniques out there. Not only do they help you learn more about your audience, but they also help you to connect with them, and even make sales. But despite this potential, Facebook advertising can easily drain your budget and fail to deliver a return […]

How Do Facebook Ads Actually Work? Here’s What You Need to Know

Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well. But the truth is that Facebook ads actually work. With updates like exclusion controls, a new Conversions API […]

Facebook Targeting Individuals Who Spread False Information

Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the part of Facebook in its effort to reduce the amount of toxic content shared on the platform. Facebook Targeting Individuals to Stop Spread of False Information Past actions have focused on Facebook Pages […]

How to Merge Facebook Accounts

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.  Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.  Now, what if your accounts don’t fit these criteria? Sadly, […]

Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed. Users can create a Neighborhoods profile which […]

How to Embed a Facebook Feed On Your Website [Quick Tutorial]

Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done. One […]

22 Online Writing Groups on Facebook That Are Worth Your Time

Whether you’re a freelancer, a blogger, a fiction writer or anything in between, we could all use a little company on the sometimes lonely road known as the writing life. Maybe you just got your first offer to ghostwrite a book and have no idea what to charge. Maybe your characters refuse to do what […]

Facebook Lets Users Limit Who Can Comment On Their Posts

Restrict Comments on Posts News Feed Filters More Context About News Feed Recommendations Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters. The updates announced today will allow users to: Control who can comment on their posts Filter their news feed to see […]

22 Online Writing Groups on Facebook That Are Worth Your Time

Whether you’re a freelancer, a blogger, a fiction writer or anything in between, we could all use a little company on the sometimes lonely road known as the writing life. Maybe you just got your first offer to ghostwrite a book and have no idea what to charge. Maybe your characters refuse to do what […]

Facebook Adds 3 New Ways to Make Money With Video Content

Updates to Eligibility Requirements In-Stream Ad Eligibility Earn Money From More Types of Videos Live Stream Ad Eligibility Earn Money Directly From Viewers Facebook is launching three updates aimed at helping creators of video content make more money. The latest changes to Facebook’s video monetization options include: Earning revenue from short-form video. Expanding eligibility to […]

How to Optimize for a Client’s Configured Facebook Events

Now that we’re in the world of iOS 14, Aggregated Event Measurement, and the 8-event limit, one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access and how you are set up. Not every client-agency […]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day aimlessly poking around on Facebook trying to figure out how to get your […]

Facebook & Instagram Shops Integrate With Shopify

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers. Checking out with Shop Pay is said to be 70% faster than a typical checkout, which […]

Facebook blocks Trump for remainder of term while Twitter sets temporary ban

Facebook blocks Trump for remainder of term while Twitter sets temporary ban Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

How to Create Landing Pages for a Facebook Ad Campaign

When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on Facebook and most of them spend more hours a day on the platform than on […]