Tag Archives: Expert

Is 5G Dangerous? We Asked an Expert

Harnessing millimeter wave (mmWave) spectrum for faster data speeds is one of the biggest breakthroughs of 5G, the next-generation cellular networking technology following 4G LTE. But there are concerns this very high-frequency spectrum could pose adverse health effects for the public, including some very pervasive 5G conspiracy theories. These kinds of concerns aren’t new — […]

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future […]

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to […]

Four expert digital marketing strategies to convert bottom-funnel prospects

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited your website or […]

A Brief Look Into What’s Next [Expert Predictions + Data]

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand […]