Tag Archives: Examples

Definition, Examples, & Best Practices

Let’s talk about meta tags: what they are, why they matter, and how to do them better. If you found this article via a search engine, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO, and they are the first thing you’ll find […]

Digital Experience Platforms: Overview, Resources, Examples

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty.  It’s something we all talk about, work toward, and set as a goal, but to some degree, it remains a concept we’re always trying to work for.  When do we actually achieve […]

10 Small Business Examples of the Best Instagram Bios

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio […]

Customer Satisfaction: Benefits, Examples & Importance

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […]

How Much Does It Cost to Publish a Book? 4 Real Examples From Authors

We interviewed these authors about the cost of self-publishing Hope Clark: In addition to her freelance writing expertise and two traditionally-published mystery series, C. Hope Clark is the author of the self-published non-fiction book “The Shy Writer Reborn.” Catherine Ryan Howard: Catherine is the author of two travel memoirs, “Mousetrapped” and “Backpacked,” as well a […]

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed […]

5 PPC Business Ethics Examples and Best Practices

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with […]

What it is, The 5 Stages & Examples

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services. Do […]

21 Restaurant Website Design Ideas and Examples

Since the pandemic began, one thing has become clear in the restaurant industry: having a solid online presence is critical for every restaurant business. Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014. As the demand for online ordering and takeout continues to grow, your restaurant has to stay visible to […]

10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in […]

19 Winning Employee Newsletter Ideas & Examples

The article was last updated in May 2021 to provide you with more inspiration and examples. Although they’re “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a […]

Examples and Strategies for 2021

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if […]

LinkedIn Lead Generation with Lead Gen Forms: Full Guide and Examples

If your goal is to quickly start acquiring high-quality B2B leads, look no further. LinkedIn Lead Gen Forms are one of the best ways to generate leads and new opportunities for your business. From a user’s perspective, they’re scalable, quick, and easy to set up and customize. But what’s more important is how they help […]

15 Personal Website Examples To Inspire You

Do you really need to have your own personal website?  The answer’s a resounding yes. Personal websites are important for so many reasons.  Whether you’re job hunting, running a business or selling a product or service online, a personal website helps you build credibility and shape your online presence.  Of all the branding tools out […]

How Much Does It Cost to Publish a Book? 4 Real Examples From Authors

You want to self-publish your book, but budgeting for the process is more challenging than it looks. The numbers you hear from experts regarding the costs of self-publishing are all over the board. Do authors really manage to release quality books without paying for professional editing, design, marketing and other services? Or will you have […]

6 Personal Narrative Examples Every Aspiring Essayist Should Read

If writing a personal essay came with a step-by-step guide — and sadly, it doesn’t — the first step would be to read really good essays. Analyze what works and what doesn’t and determine why the author was able to catch an editor’s attention. Here are some reflection questions to consider when reading a personal […]