Tag Archives: Examples

What Are Landing Pages? Data-Backed Tips & Examples

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Example of a simple landing page featuring an email lead capture form. Landing pages are standalone web pages that […]

12 Inspiring Email Newsletter Examples to Learn From

By Kelly Forst April 7, 2021 These are not your average emails. Get ready to be inspired. The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver […]

7 Ways to Tell a Powerful Story, Plus Examples

Whether you curl up with memoirs on a frequent basis or pick one up every now and again, you know powerful memoirs have the capacity to take readers for an exhilarating ride. When I teach people how to write and sell memoir, we talk about how to tell a compelling story. While all memoirs are […]

10 E-Commerce Examples of the Best Instagram Bios

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.  How long should E-commcerce companies spend writing their best Instagram bios?  It’s important to have an excellent […]

7 Ways to Tell a Powerful Story, Plus Examples

Whether you curl up with memoirs on a frequent basis or pick one up every now and again, you know powerful memoirs have the capacity to take readers for an exhilarating ride. When I teach people how to write and sell memoir, we talk about how to tell a compelling story. While all memoirs are […]

SMS Marketing: Definition, Strategies, & Examples

If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least […]

7 Examples of Influencer Marketing on YouTube

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike […]

What is a Media Kit — and How to Make One [+ Examples]

Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, […]

How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]

Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they’re already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure out how to connect with, well, hundreds of millions of potential customers. […]

B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead […]

The 6 Best Thank You Page Examples of 2021

… Not exactly the message you want your customers inferring from your website’s Thank You Pages, is it? Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.  Here, we’ll explore six different […]

7 Lead Generation Landing Page Examples [+ Optimization Tips]

First impressions make all the difference – especially when you’re trying to generate leads for your business.  If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to […]

What is Data-Driven Marketing? Definitions, Examples and Best-Practices

Turn back the clock two decades back and you will see TV ads, radio ads, and newspaper ads ruling the roost. Fast forward to today, all of these marketing strategies are no longer relevant as people are spending more time online than offline. Technology and data are two of the main catalysts driving this information […]

Monopolistic Competition: Definition, Characteristics, & Examples

In today’s growing economy, it is impossible to identify markets that witness a perfect competition or even a pure monopoly. However, there does exist a market structure that lies in-between these aforementioned polar opposites. In 1933, Mr. Edward H. Chamberlin published the Theory of Monopolistic Competition, through which he popularised the concept of a monopolistic […]

How to Give a Persuasive Presentation [+ Examples]

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message. With the right approach, you can create a […]

9 Incredible Personal Brand Examples You Should Learn From

Elon Musk has one of the most powerful personal brands in the world. Since the time he unveiled his latest product, Cybertruck, his company (Tesla) has booked 713,000+ reservations for it. Where did all that sales come from? Several sources, but a major one of those sources is his personal brand. Elon has over 36 […]